Flodesk Pricing vs Competitors

In the dynamic world of email marketing, FloDesk emerges as a game-changer, especially in its pricing strategy. This article delves into a detailed comparison of FloDesk’s pricing model with other key players in the industry: ActiveCampaign, Mailchimp, MailerLite, ConvertKit, and Squarespace Email.

FloDesk distinguishes itself with a straightforward, flat monthly fee, offering unlimited subscribers, which contrasts sharply with the tiered pricing models based on subscriber counts used by its competitors. At $39 per month for any number of subscribers, FloDesk presents an attractive proposition, especially when compared to the escalating costs of other services as subscriber numbers increase.

This piece also explores the functionalities, target audiences, and additional factors such as integrations, deliverability rates, and customer support across these platforms. While ActiveCampaign offers extensive integrations and sophisticated automation, and platforms like Mailchimp and MailerLite provide free plans with limitations, FloDesk remains consistent in its pricing, making it an ideal choice for solopreneurs, creators, and small businesses.

The article aims to guide you through the nuances of selecting the right email marketing tool, considering your specific needs, budget, and the scale of your operations. Whether you are a growing business, a budget-conscious user, or a solopreneur, understanding FloDesk’s pricing in the context of the broader market will empower you to make an informed decision. Join us in unraveling the complexities of email marketing solutions and discover if FloDesk’s pricing model aligns with your marketing goals.

Pricing Comparison

FeatureFlodeskActiveCampaignMailchimpMailerLiteConvertKitSquarespace Email
Pricing ModelFlat monthly fee, unlimited subscribersTiered pricing based on subscriber countFree plan with limitations, tiered pricing for additional featuresFree plan with limitations, tiered pricing for additional featuresFree plan with limitations, tiered pricing for additional featuresPaid plans only
Cost for 1,000 Subscribers$39/month$29/month (Lite plan)Free (up to 2,000 subscribers)$10/month (Free plan up to 1,000 subscribers)$29/month (Free plan up to 1,000 subscribers)$12/month
Cost for 5,000 Subscribers$39/month$49/month (Plus plan)$99/month (Pro plan)$50/month$49/month$48/month
Cost for 10,000 Subscribers$39/month$79/month (Professional plan)$199/month (Growth plan)$75/month$79/month$84/month
Free TrialNone14-day free trialYes, forever free plan availableYes, forever free plan availableYes, forever free plan availableNone
Additional FeesNonePotential additional fees for exceeding email or SMS limitsPotential additional fees for advanced features and add-onsPotential additional fees for exceeding email limitsPotential additional fees for exceeding email limitsLimited to Squarespace users
ContractNoneMonthly or annual plans availableNo commitment, free plan or pay-as-you-go tiersNo commitment, free plan or pay-as-you-go tiersNo commitment, free plan or pay-as-you-go tiersPaid plans only
Landing Page BuilderNo built-in, integrations neededYes, built-inYes, built-in (in paid plans)No built-inNo built-inNot included
IntegrationsZapier and other toolsExtensive options, Zapier + custom integrationsPopular apps and servicesFew native integrations, Zapier availableLimited native integrations, Zapier availableSquarespace ecosystem & limited others
Customer SupportEmail and chatEmail, chat, and phoneEmail, chat, and community forumEmail and chatEmail and chatEmail and chat


  • Email Design: Flodesk and ConvertKit offer drag-and-drop visual editors for beautiful email creation, while Mailchimp and MailerLite have a wider selection of pre-built templates. ActiveCampaign has both robust customization and templates.
  • Automation: ActiveCampaign reigns supreme with intricate automation workflows, while ConvertKit and Flodesk offer simple sequences and basic triggers. Mailchimp and MailerLite have limited free options, but paid plans expand automation capabilities.
  • Analytics: ActiveCampaign provides in-depth data and reports, while Squarespace Email and MailerLite offer basic insights. Flodesk and ConvertKit focus on key metrics like opens and clicks. Mailchimp’s analytics features depend on the plan.

Target Audience:

  • Solopreneurs & Creators: ConvertKit, Flodesk, and Squarespace Email cater well to individual artists, writers, and small businesses with tight budgets.
  • Growing Businesses: ActiveCampaign and Mailchimp’s paid tiers empower businesses with growing email lists and complex marketing needs.
  • Budget-Conscious Users: MailerLite and Flodesk offer attractive free plans and scale affordably with subscriber growth. Mailchimp’s free plan is great for small lists, but features quickly become limited.

Additional factors:

  • Integrations: ActiveCampaign boasts the most extensive native integrations, while others rely on Zapier for connecting with additional tools.
  • Deliverability Rates: All the services prioritize high deliverability, but testing and tweaking campaigns is crucial for optimal performance.
  • Customer Support: ActiveCampaign provides phone support alongside email and chat, while others offer email and chat options. MailerLite and ConvertKit stand out for responsive and helpful customer service.

More criteria?

User Experience and Interface Design

  • FloDesk: Known for its elegant and intuitive interface, making it easy for beginners to navigate.
  • ActiveCampaign: Offers a more complex interface with a wide range of features, suitable for advanced users.
  • Mailchimp: Recognized for its user-friendly design but can become cluttered as you explore deeper features.
  • MailerLite, ConvertKit, Squarespace Email: All provide functional and straightforward interfaces, with varying degrees of customization.

Email Customization and Personalization

  • ActiveCampaign & Mailchimp: Stand out with advanced segmentation and dynamic content capabilities.
  • FloDesk & ConvertKit: Offer more basic personalization but excel in design simplicity and aesthetic email templates.
  • MailerLite & Squarespace Email: Provide essential customization features, suitable for straightforward email campaigns.

Compliance and Security

  • All platforms adhere to major regulations like GDPR and CCPA. However, ActiveCampaign and Mailchimp provide more comprehensive tools for compliance management, essential for larger businesses or those with diverse international audiences.

Training Resources and Learning Materials

  • ActiveCampaign & Mailchimp: Offer extensive resources including webinars, detailed tutorials, and a vast knowledge base.
  • FloDesk, ConvertKit, MailerLite: While having fewer resources, they still provide essential guides and tutorials for users.
  • Squarespace Email: Leverages its existing Squarespace resources but is more limited compared to dedicated email marketing platforms.

Community and Network

  • Mailchimp & ActiveCampaign: Feature strong communities with active forums, social media presence, and user events.
  • FloDesk & ConvertKit: Have growing communities, offering opportunities for networking and peer support.

Expansion and Scalability

  • ActiveCampaign & Mailchimp: Are ideal for businesses looking to scale, offering advanced features and higher-tier plans.
  • FloDesk: Its flat-rate pricing is advantageous for growing subscriber lists, though it may lack advanced features for scaling.
  • MailerLite, ConvertKit, Squarespace Email: Suitable for moderate growth, but may require transitioning to more robust platforms for large-scale operations.

Performance and Uptime Reliability

  • All platforms generally offer good performance and reliability. However, ActiveCampaign and Mailchimp, with their larger infrastructure, may provide slightly better uptime, crucial for time-sensitive campaigns.

Trial Quality and Onboarding Experience

  • ActiveCampaign: Offers a comprehensive 14-day free trial and detailed onboarding.
  • FloDesk: Lacks a free trial but is straightforward to use.
  • Mailchimp, MailerLite, ConvertKit: Provide free plans or trial periods, allowing users to test features before committing.

Remember, the “best” platform depends on your specific needs and priorities. Evaluate your budget, email volume, desired features, and target audience to make an informed decision. Don’t hesitate to test out free trials and experiment before committing to a paid plan.

by Kseniia Goldovska

Last modified: January 7, 2024

Hi, I’m Kseniia and I’m here to guide you through the tools that may be helpful for your business. Having 8 years of development and start up experience I always try to find new ways of getting things done with less effort and cost. Looking forward to your comments (especially negative ones :D)!