Flodesk vs. Convert Kit

In the diverse world of email marketing tools, Flodesk and ConvertKit emerge as two prominent platforms, each with its unique strengths and catering to different user needs. This article delves into a comprehensive comparison between these two platforms, providing insights to help you decide which one aligns best with your marketing objectives.

Flodesk, scoring a solid 4 out of 5, stands out for its simplicity, visually appealing designs, and a straightforward pricing model (flodesk vs. other email services price comparison table). It’s particularly ideal for beginners and design-focused businesses looking for an intuitive, clutter-free email marketing experience. On the other hand, ConvertKit, with a slightly higher score of 4.5 out of 5, caters to those with more complex marketing needs, offering advanced automation, deeper analytics, and features specifically tailored for creators and bloggers.

Our evaluation encompasses several critical aspects, including ease of use, features and functionality, design and customizability, analytics and reporting, and customer support. We explore the strengths and weaknesses of each platform, from Flodesk’s beginner-friendly interface and striking templates to ConvertKit’s sophisticated automation and comprehensive analytics.

Whether you’re a small business owner, a creative entrepreneur, or a marketing professional, understanding the nuances of Flodesk and ConvertKit is crucial in making an informed decision. This comparison aims to guide you through the intricacies of each platform, helping you determine which one will best serve your email marketing strategy. Join us as we delve into this detailed comparison, equipped with tips and insights to assist you in choosing the right tool for your marketing journey.

In a row

Both platforms excel in different ways. Flodesk (review) shines for its simplicity, beautiful designs, and affordable flat fee. ConvertKit takes the lead in advanced automation, deeper analytics, and features tailored for creators.


  • Flodesk: 4 out of 5 (Ideal for beginners and design-focused businesses)
  • ConvertKit: 4.5 out of 5 (Great for more complex marketing needs and creators)

Evaluation Summary:

  1. Ease of Use: Flodesk 5/5 (Beginner-friendly), ConvertKit 4/5 (More features, slightly steeper learning curve)
  2. Features & Functionality: ConvertKit 4/5 (Advanced options), Flodesk 3/5 (Focus on core features)
  3. Design & Customizability: Flodesk 5/5 (Visual focus), ConvertKit 4/5 (Good templates, less design emphasis)
  4. Analytics & Reporting: ConvertKit 5/5 (In-depth insights), Flodesk 3/5 (Basic data)
  5. Customer Support: ConvertKit 5/5 (Multiple options), Flodesk 4/5 (No phone support)



  • Simple and intuitive interface: Drag-and-drop editor makes email creation a breeze, ideal for non-tech-savvy users.
  • Beautiful and customizable templates: A curated selection of modern and visually appealing templates to elevate your emails without design hassles.
  • No hidden fees or sneaky charges: Flat monthly fee for unlimited subscribers ensures budget predictability.
  • Focus on core email marketing features: Streamlined platform prioritizes email creation, automation, and analytics, avoiding unnecessary clutter.
  • Focus on design: Flodesk emphasizes visual storytelling, making it great for showcasing your brand and products.


  • Limited features compared to ConvertKit: No built-in landing page builder, advanced automation capabilities,or CRM functionalities.
  • Integrations primarily rely on Zapier: While Zapier offers wide integrations, it adds an extra layer of complexity compared to native integrations.
  • Analytics are basic: Focuses on key metrics like opens and clicks, but lacks in-depth reporting and segmentation capabilities.
  • No phone support: Customer support is limited to email and chat, which might not be sufficient for everyone.



  • More advanced automation options: Create complex sequences based on subscriber behavior and actions for targeted campaigns.
  • Built-in landing page builder: Design landing pages within the platform, streamlining your workflow and improving conversion rates.
  • Deeper analytics and reporting: Gain insights into subscriber behavior with detailed reports and segmentation capabilities.
  • Focus on creators and bloggers: Tailored features like audience-gating for exclusive content and commerce integrations for selling digital products.
  • Multiple customer support options: Get help through email, chat, and even phone support.


  • Slightly steeper learning curve: More features can mean a slightly more complex interface compared to Flodesk’s streamlined approach.
  • Free plan limitations: Free plan restricts features and subscriber count, requiring an upgrade for advanced functionality.
  • Less emphasis on design: While ConvertKit’s templates are good, they might not prioritize the same level of visual storytelling as Flodesk.

Ultimately, the best choice depends on your priorities and needs. Consider your budget, skill level, desired features, and target audience to make an informed decision.

Tip: Try out both platforms’ free plans or trials to see which one feels right for you!

by Kseniia Goldovska

Last modified: January 1, 2024

Hi, I’m Kseniia and I’m here to guide you through the tools that may be helpful for your business. Having 8 years of development and start up experience I always try to find new ways of getting things done with less effort and cost. Looking forward to your comments (especially negative ones :D)!